Logo

 

Banner Image:   National-News-banner-Purple
Template Mode:   Baptist Times
Icon
    Post     Tweet

Church ad challenges supermarket take on Christmas

The first ever church-produced ad, designed to challenge this year’s clutch of Christmas supermarket ads, has been revealed on YouTube

The 'Christmas Starts with Christ' viral ad shows a typical Christmas scene – a modern couple sitting in their living room watching their newly-born baby in a cot – it’s their first Christmas as a family.

The fire is lit, the tree has presents under it and the background music is the The Power of Love. Slowly the family is pulled back to the very first Christmas. As the ad ends, the baby Jesus does something that has never been done before in any ad. He giggles.



 
Francis Goodwin, who heads up the Christmas Starts with Christ campaign, which is supported by Baptists Together, said, 'The supermarket viral ads, which were released last month, offered a ‘feel good’ take on Christmas designed to influence consumers into spending money with them.

'But they all avoided any reference to the religious meaning of the season. We thought it was time to produce the Christmas ad which the supermarkets are unable to make - one which shows where the feel good factor comes from. We are asking people to watch it, judge for themselves and share it with friends.'
 
Steve Clifford, general director of the Evangelical Alliance, said, 'There have been a variety of reactions to the supermarket Christmas ads this year.

'However, they all have one thing in common. Each ad is trying to claim they have the ‘magic’ of Christmas and that if you shop with them then you will experience it.

'But it is not celebrities singing about turkeys, nostalgic chocolate bars or happy penguins that lie at the heart of  Christmas. What the supermarkets are unable to say is where the real ‘magic’ lies and where it comes from. The Christmas Starts with Christ ad takes the viewer to the moment where Christmas began. It is magical. Go and see it for yourself and if you like it - share it with friends.”
 
Visit https://www.youtube.com/user/christmasstarts

 
Related: Church Christmas campaign making its mark
 

Baptist Times, 11/12/2014
    Post     Tweet
New hub to support 'those working tirelessly in estates and inner-city communities' 
Proximity, a brand-new, free resource hub for churches, leaders and anyone working in urban ministry and mission, has launched
Let's End Poverty messages shared by churches during election 
Banners with the message “Let’s End Poverty in the UK and globally” are being put up outside church buildings to invite prospective parliamentary candidates to set out clear action plans to tackle the issue
‘His desire was to use the media for the sake of bringing the message and comfort of God to all'
Tributes have been paid to Peter Kerridge, a Baptist minister and the CEO of the Christian media group Premier, who has died aged 63
Baptist Union Council: June 2024 
Baptist Union Council has agreed a series of proposals that seek to make Baptists Together financially sustainable in the future - for the benefit of local mission and ministry The specially convened Council focused on the Financial Model Review
New worship song at Baptist Assembly 
A new worship song which featured a silent section in British Sign Language was created collaboratively at the Baptist Assembly and then sung (and signed) twice on the Sunday morning
ba24report
'Stephen’s career has been devoted to making Christ known'
Spurgeon's College has honoured former Vice Principal, Academic Director Stephen Wright with a Festschrift - and the Archbishop of Canterbury played a role in the proceedings
     Latest News 
    Posted: 26/02/2024
    Posted: 08/12/2023