The award was granted by the Lebanese Centre for Human Rights, and recognised two SAT-7 campaigns: one for the inclusion of people with disabilities and the other advocating for the rights of female heads of households. Each campaign comprised a set of documentaries from the MENA region (Jordan, Lebanon, Egypt, Morocco), a set of awareness spots, and a talk show.

The award was received by Juliana Sfeir, a special projects manager at SAT-7 Lebanon. She said the channel offers more than mainstream answers to viewers, "We don't believe in just advocating human rights. These rights have to be seen in the light of the Word of God, and be a matter of prayer for us as Christians. We do our best to bring a Christian perspective to this and all other such important issues."

Launched in 1996, with an international headquarters in Cyprus, SAT-7 broadcasts Christian satellite television to an audience of over 15 million people in the Middle East and North Africa. SAT-7 broadcasts in Arabic, Farsi, and Turkish languages on five channels.

SAT-7 was founded by Terry Ascott, a member of Crofton Baptist Church, and is partnered by BMS World Mission.